🛠️ Workshop
Beginners
How to turn a technical brief into a real business conversation
15:30 to 16:30
About this session
Using product thinking to uncover what really matters.
Too often, clients come to no-code freelancers with a solution already in mind — a tool, a feature, a platform. But building the right thing starts by asking the right questions.
In this hands-on workshop, I’ll share how to shift from technical scoping to business-driven discovery, using a mix of product thinking, operational analysis, and questions inspired by The Mom Test.
You’ll walk away with:
✔ A framework to explore the why behind the brief
✔ Tools to audit both the technical stack and the business context
✔ Techniques to reframe feature requests into meaningful outcomes
✔ Concrete insights to apply in your next client conversation
This is about moving from “solution delivery” to “problem solving” — and positioning yourself as a real partner, not just a technician.
Host
Manon Mercier
COO & Product Manager – No-Code & AI Expert | Founder @No-Code Flow Agency
Hi, I’m Manon — a Product Manager turned No-Code/AI specialist on a mission to make tech more human and more useful 🚀
With a background in social sciences and a first career in HR & Inclusion, I pivoted into tech 3 years ago and never looked back. Today, I lead No-Code Flow, a product-led agency helping SMEs build scalable internal tools that actually work — thanks to No-Code, automation, and AI.
I help companies save time, money, and sanity by designing custom digital solutions that boost team productivity by +30% on average.
Our secret sauce?
➤ A strong Product & Design culture
➤ Senior freelancers, hand-picked for each project
➤ A pragmatic approach: business needs first, tools second
Let’s stop building tools no one uses. Let’s design digital solutions your team will actually love.
→ Speaker & Sponsor @ No-Code Week 2025
Partner
No-Code Flow develops business tools for SMEs using No-Code/Low-Code tools, automation, and AI.
Our goal is simple: to increase team productivity by at least 30% and enable businesses to achieve their growth objectives.
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