Shiran is a product-focused growth leader with over a decade of experience in full-funnel marketing for product-led startups. As Head of Marketing at Softr, she drives go-to-market strategy across product marketing, growth, and brand. Before that, she was the first marketer and Head of Marketing at Make, where she helped lead its rebrand and played a key role in its growth. She’s worn just about every marketing hat—product, growth, brand, content—which gives her a unique ability to build and lead well-rounded, high-impact teams. When she’s not thinking about product ideas for the next big thing in tech, you’ll probably find her automating to-do list just for fun.